Project Development
The development of the most sought after riding experiences and segments/stages to implement was determined by a number of user engagement and planning sessions, including:
- Rider focus group held in Perth ‐ each segment was discussed and requirements discovered.
- Rider workshop held in Manjimup ‐ to discuss local opportunities and challenges.
- Online survey attracting responses from all rider segments.
- Desktop research and investigation of relevant local and international case studies.
Based on findings from the above, the 6 priority Stages of the Manjimup Trail Bike Hub project were determined, and form the 6 Stages of the MTBH Project.
- Adventure Riders
- Trail Bike Tourers
- Single Track Explorers
- Family Explorers
- ATV Tourers
- Mini Riders
Following on from this data, it was determined that the Manjimup Trail Bike Hub will be delivered in progressive stages, with each stage providing for a specific trail bike market segment or opportunity in Manjimup:
This staged process will allow the Hub to grow, as new experiences and trails are added. Once completed, the Manjimup Trail Bike Hub will provide a variety of experiences targeted across the spectrum of trail bike rider segments.
With each stage comes added complexity in the development, maintenance, and management of the routes. Many of these markets are not catered for within Australia, and while there is ample opportunity, there is also additional risk which must be accounted for in planning and operational practices.
The Staging Quick Reference Guide noted below offers additional insight as to the levels of complexity within each stage of the project:
Keep Reading: Trail Development Process.